Project Manager
Project manager with a background in luxury brand launch production. Across a full pre-opening launch for a luxury IHG property, I coordinated $275K+ in shoots and events, led the design and build of the property website, and managed everything from vendors and talent to budgets and timelines. Based in New York.
Selected Work
Events
InterContinental Bellevue, Avenue Bellevue
The Brief
Execute the official grand opening of the InterContinental Bellevue, a high-visibility ceremony attended by civic leadership, IHG executives, press, clients, and influencers.
Execution
Coordinated a $50K, 200-person grand opening from conception through delivery. Managed the event budget and timeline with the Director of Sales and Marketing, coordinated vendor relationships, and worked with brand partners including Jo Malone London and Bentley Seattle on experiential activations. Oversaw logistics for the ribbon cutting ceremony attended by the Mayor of Bellevue and IHG executives, and managed press coordination and on-site content capture.
The Result
Delivered on time and on budget, generating press coverage across a 200-person event attended by civic officials, IHG leadership, clients, and influencers.
Events
InterContinental Bellevue, Avenue Bellevue
The Brief
Launch the InterContinental Bellevue to press, clients, and influencers before the hotel's official opening, while cross-promoting incoming retail partners at Avenue Bellevue.
Execution
Managed a $30K, 150-person activation across multiple simultaneous experiential stations within an active pre-construction property. Coordinated all vendor relationships, partnered with the Director of Sales and Marketing on budget management, and collaborated with brand partners including Moet & Chandon, Rolls Royce, and Jo Malone London on the placement and execution of activations.
The Result
Delivered on time and on budget. Attended by 150 press, clients, and influencers, with event content generating 24.4K views across the hotel's social channels.
Selected Work
Campaign 01
InterContinental Bellevue
The Brief
Deliver the official property photography for the InterContinental Bellevue's global launch across all guest rooms, event spaces, and amenities, for use across the hotel website, booking engines, press, and marketing collateral.
Execution
Coordinated a $150K shoot with commercial photographer James Baigrie across multiple days and locations throughout the property. Managed the shoot budget with the Director of Sales and Marketing, and coordinated venue access, scheduling, staging, and vendor logistics end to end.
The Result
Complete property image library delivered on deadline, distributed globally across IHG's website, booking platforms, and press channels at launch.
Campaign 02
Lake Washington, Bellevue
The Brief
Launch the hotel's yacht package, a private day on Lake Washington with an optional romantic bundle including champagne, florals, and a private chef dinner. Deliverables included homepage hero video and Instagram Reels.
Execution
Managed a $35K shoot on a one-month timeline. Developed the schedule and budget, coordinated talent, crew, and vendors, and oversaw all on-location logistics on Lake Washington. When the stylist cancelled three days before shoot day, sourced a replacement and kept the project on schedule without escalating to senior leadership.
The Result
All deliverables completed on deadline and on budget, launching as the homepage hero and social campaign for the package.
Campaign 03
InterContinental Bellevue
The Brief
Build anticipation ahead of the hotel's official opening by showcasing the guest rooms and amenities, giving audiences a first look at the experience.
Execution
Managed a $10K shoot on a tight pre-opening timeline. Developed the schedule and budget, handled talent casting, coordinated crew and vendors, and oversaw all staging and styling with significant autonomy given the lean budget and fast turnaround.
The Result
Content delivered on deadline, contributing to an Instagram presence built from 0 to 3,000+ followers through launch.
Selected Work
Avenue Bellevue — Website Prototype
Avenue Bellevue is a luxury mixed-use complex in downtown Bellevue housing the InterContinental Hotel, luxury residences, and curated retail including Jo Malone London, Glassybaby, and Frida Vintage. This is the full interactive prototype for the property website.
Scroll within the prototype to explore all sections → · Can't see the prototype? View directly →
Website & Mobile App — Bellevue, WA
Brief
Coordinate design and development of the complete digital presence for Avenue Bellevue, a luxury mixed-use retail, dining, and residential complex in downtown Bellevue housing the InterContinental Hotel, residences, and curated retail including Jo Malone London, Glassybaby, and Frida Vintage.
Role
Project coordination across design and development. Collaborated with a graphic designer on all visual direction and UI, managed a web developer through build, and wrote all website copy across every section of the site including About, Live, Stay, Shop, Dine, Unwind, Celebrate, Press, and Contact.
Deliverables
Full multi-page website with interactive retailer directory, event listings, dining guides, and lead capture. Mobile app designed in parallel. Project paused prior to launch due to client funding.
